Mood-Based Fragrance Branding & Product Development
ELOISE Parfum is a conceptual fragrance brand I created, inspired by the emotional connection between scent and mood. As a passionate perfume collector, I developed the brand from personal insight designing a unique identity, product line, and website that reflect the idea of choosing perfumes based on emotional states. The project included full branding, product development, and digital experience design, blending sensory storytelling with elegant aesthetics.